Coach + physician under one roof4-phase longevity modelProvider-guided peptide stacksMonthly lab reviewCoach + physician under one roof4-phase longevity modelProvider-guided peptide stacksMonthly lab review
Premium Coaching · Integrated Rx

Train like an athlete.
Recover like a scientist.

HollyFit pairs you with a coach and a physician. Programs built to your phase. Peptide stacks and labs reviewed monthly. The work and the protocol — under one roof.

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Launching July 15, 2026

The integrated stack

When you want a coach, you have one.
When you need a physician, you have one.

Your coach builds the program. Your physician reads the labs. They talk to each other — same team, same app, no third-party referral.

Get your labs
01 / Onboard

Get your labs.

Real lab requisition for hormones, lipids, inflammation, recovery markers. 20-minute call with your coach to read them. Phase placement on the same call — P1 build, P2 push, P3 peak, or P4 longevity.

* Yes, that's a Lab. Joke's on us — puppies are way better to look at than bloodwork.

Train
02 / Train

Daily program. Weekly check-ins.

Strength, conditioning, mobility, nutrition — programmed to your phase. Your coach reviews check-ins every Monday and adjusts the next block. The physician trains alongside you — not just from a clinic.

Optimize
03 / Optimize

Physician on standby. Peptides if you need them.

When labs flag opportunity — low test, recovery debt, growth hormone window — your coach refers you straight to Dr. Harrington. Provider-guided. Same app, same team.

Apply now →
Proof

Real people. Real protocols. Real change.

HollyFit member training

First time my coaching and my labs lived in the same place. Nothing fell through the cracks between the two.

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HollyFit member trainingVideo coming

I earned my protocol instead of being sold one on day one — so by the time peptides came up, I trusted it.

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HollyFit member training

We train together and our coach actually knows both of us. The shared dashboard is the whole reason it sticks.

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Placeholder testimonials — real quotes & video to be swapped in

15 days 15 minutes

Earn Your Protocol.

A cookie-cutter telehealth vending machine churning out identical prescription bottles — the mass-produced shortcut.
The old way

Cookie-cutter telehealth

Quick form, fast approval, a prescription before lunch.

We don't see what matters. So neither does your protocol.

Dr. Michael Harrington on a video consultation — licensed medical professional, real face, real conversation.
The HollyFit way

Built around who you actually are

Real bloodwork, coached foundation, a physician-read protocol.

Strength is the load-bearing variable. It can't be called in over a fifteen-minute video visit.

The Earn Your Protocol pyramid — foundation and bloodwork at the base, hormones and GLPs in the middle, peptides at the top.
The pyramid

You earn your protocol from the ground up.

Foundation and bloodwork first. Hormones and GLPs when your labs say so. Peptides last. Every tier is unlocked by the one beneath it — that's how a protocol becomes yours.

Apply now →
This isn't fast. It's right.
Kyle and Bri Holland — Las Vegas
Meet the founders

Started by people who actually train.

HollyFit isn't a wellness brand wrapped in stock photos. It's a coach and a physician who train every day — and built the platform they wished existed. Kyle Holland programs the work. Dr. Michael Harrington reads the labs. Both lift heavy, eat real food, and run the same 4-phase model on themselves.

  • Kyle: head coach since 2018 · 1,000+ people coached across the 4-phase model
  • Michael: board-certified internal medicine · tens of thousands of patients treated
  • Both run the 4-phase model on themselves before it touches a client
Apply now →
Dr. Michael Harrington — rooftop training with dumbbells
Who it's for · Programs

Tailored Programs for every level. Pick the one that's right for you.

Every program is the app, the platform, and physician oversight. The level of coaching is what changes.

The tech under the hood

Built for the next decade of health, not the last one.

Most coaching apps are spreadsheets with a logo. HollyFit is a full health platform — wearables, labs, nutrition, video review, AI insights, all in one app, all talking to each other, all reviewed by real humans.

01 / Wearables sync

HealthKit, Whoop, Oura, Garmin.

HRV, sleep, recovery, resting heart rate, daily steps — all streaming into the same dashboard your coach reads. No double-logging, no exports.

Live now
02 / Lab tracking

Real labs. Real requisitions.

Quest + LabCorp partnerships built in. Hormones, lipids, inflammation, recovery markers — drawn quarterly, interpreted by your physician, trended in-app.

Live now
03 / Nutrition library

Search any food. Log any meal.

USDA-grade macro database with 400k+ foods. Phase-tuned protein/carb/calorie targets. Coach reviews your week and adjusts the next block.

Live now
04 / Exercise library

200+ exercises with form video.

Every lift, every cue, every scaling progression. Programmed by a real coach — not auto-generated by a content team in a Google Sheet.

Live now
05 / Video check-ins

Upload your week.

Form videos, body comp shots, or just a 'here's how I'm feeling.' Your coach reviews it side-by-side with your data, notes back inside 24 hours.

Live now
06 / Coach Copilot (AI)

Pattern detection, never autopilot.

AI surfaces what your coach should ask you about — labs trending wrong, recovery debt, training stagnation. Physician-supervised. The human still does the coaching.

Live now
07 / 4-phase periodization

A year, not a 12-week template.

Build, push, peak, longevity. Programmed across the whole calendar — so you're not running PR-cycles in March and joint-jacked in November.

Live now
08 / Protocol tracking

Peptides, TRT, injection sites.

Log every injection, rotate sites, track how you feel against how labs respond. Your physician sees the same view — no more shouting protocols across DMs.

Live now
Questions

What people ask before they apply.

What makes HollyFit different from regular telehealth?
Most telehealth hands you a prescription after a short form and a quick video call — nobody sees your training, your food, or your bloodwork first. HollyFit puts a coach and a physician under one roof, working from the same labs and the same dashboard, so what you get is built around you rather than a dropdown menu.
Why does it take about 15 days to start?
Because the wait is the point, not friction. Roughly two weeks of food logging, real bloodwork, and training gives your coach and physician something real to build a protocol on. Fifteen days now means a protocol that actually fits — instead of a fast guess you have to keep correcting later.
What is the Earn Your Protocol pyramid?
It's how protocols are built at HollyFit: foundation and bloodwork first, hormones and GLPs once your labs support them, and peptides last. Each tier is unlocked by the one beneath it — so nothing is prescribed before the groundwork that makes it safe and worthwhile is in place.
Who actually writes my protocol?
Dr. Michael Harrington — a board-certified physician who trains daily himself. Your coach builds the program and reads your check-ins; when your labs flag an opportunity, Dr. Harrington reviews them and writes the protocol. Same app, same team, no third-party referral.
What's included in each program?
Every tier includes the full app — 4-phase program library, the exercise and nutrition libraries, and wearable + lab sync. Coached adds a weekly 1:1 coach review, monthly lab interpretation, and Rx review with Dr. Harrington. Couples puts two seats on a shared coach, and Concierge adds bi-weekly physician visits with a 24-hour coach SLA.
Can I cancel anytime?
Yes. There's no long-term contract — 20-minute baseline call to start, no insurance, cancel anytime. The work and the medicine stay under one roof for as long as you want them there.
Draft answers — for Kyle's edit
Loading plates

Stop guessing. Start optimizing.

20-minute baseline call. No insurance. Cancel anytime. The work and the medicine — under one roof.

Apply now →