Coach Holly Bot (A.I.)

Hey, I'm Coach Holly, the AI built on Kyle's actual coaching. Think of me as Kyle at 9pm, when you've got a question and don't want to wait until your next check-in.

Ask me the stuff you'd normally text a coach. How to hit your protein this week. Whether that soreness is normal. A food swap that still fits your macros. What your labs are pointing at. I answer in Kyle's voice, plain English, no lectures, no moralizing, and I do it referencing your actual data: your last workout, your last check-in, the block you're in right now. That's the part a generic chatbot can't do.

I also know exactly where my lane ends. I don't guess at doses, I don't play doctor, and anything medical goes straight to your provider. If something sounds urgent, I'll tell you to call 911 and flag your care team, no ego about it.

I'm here around the clock so your momentum never has to wait. The big wins, the PR videos, the milestones, those still belong to your human coach. I just make sure you're never stuck between check-ins.

Foundation first. Don't freelance the plan. Tell me when the wheels wobble.

• Full app: log workouts, nutrition, wearables, everything
• Unlimited Coach Holly bot, anytime
• Builds your workout, nutrition, cardio & supplement plans
• Answers almost anything you'd ask a coach, built on years of real coaching

Coached by Bri

Bri swam Division I at Iona, where she learned early that real progress is built in the work nobody sees: the early pool sessions, the reps, the recovery you don't post about.

Life after competition taught her the other half of the lesson. When her own energy and drive stalled out, the right medical support, done properly and under a provider's care, helped her feel like herself again. Getting that spark back reignited her passion for training and pointed her straight at the work she does now: helping other people stop settling for “fine.”

At HollyFit, Bri pairs an athlete's discipline with the belief that you do not have to accept feeling flat as your baseline. She coaches the fundamentals hard, protein, lifting, sleep, consistency, and she genuinely gets what it means to want more from your body and your day.

• Everything in the Bot tier
• Your coach builds and runs your program
• Bi-weekly check-in by video or live chat
• With Coach Bri or Coach Holly, you get both

Coached by Jason

Jason Benguche is a high-performance coach with more than 20 years of experience helping individuals and teams achieve sustainable performance through evidence-based coaching, leadership, and behavior change. His career spans collegiate athletics, professional football, and private performance, where he has worked with elite athletes, multidisciplinary healthcare professionals, and leadership teams to optimize physical performance, resilience, and long-term well-being.

Throughout his career, Jason has specialized in developing individualized coaching strategies that improve performance, build healthy habits, and support lasting lifestyle change. His approach combines exercise science, motivational coaching, accountability, and practical education to help clients overcome barriers, improve health outcomes, and achieve meaningful personal goals.

Jason has extensive experience collaborating with physicians, physical therapists, athletic trainers, nutrition professionals, and performance specialists to deliver coordinated, client-centered care. His coaching philosophy emphasizes meeting individuals where they are, creating achievable action plans, and empowering them with the knowledge, confidence, and support needed to make lasting changes.

Whether working with professional athletes pursuing peak performance or individuals seeking better health, Jason believes the most successful coaching relationships are built on trust, consistency, empathy, and accountability. His mission is to help every client improve their quality of life by developing sustainable habits that support long-term physical, mental, and emotional well-being.

• Everything in the Bot tier
• Your coach builds and runs your program
• Bi-weekly check-in by video or live chat
• Open line to your coach in the app

Twenty years on the field

Learning the HollyFit system^†

Coached by Coach Holly

I built HollyFit because most of this industry treats you like a transaction. A plan gets dumped in your lap, a medication gets pushed across the counter, and nobody actually watches whether any of it is working. That's not coaching. That's a vending machine.

I've coached 100+ people the other way - like you're being looked after by a friend who happens to know the science. Foundation first: protein, heavy lifting, real sleep. Train like an athlete, track like a scientist, and don't freelance the plan.

A few things I actually believe: your body is smarter than your gadget. Reference ranges are a reference, not the bible. Recovery isn't rest - it's where the goal gets built. Progress comes from doing the boring things consistently, not chasing whatever's trending this week.

At HollyFit, coaching and clinical care work together. Our medical side owns anything medical; I own your training, nutrition, and the day-to-day. You get real answers when you need them - built around your data, not generic advice copied off the internet.

If you're ready to stop guessing, let's get to work.

• A direct cell line, real access, plus bi-weekly video
• A program built for you, personally
• Everything covered: bloodwork every 6 months, physician consults, and if treatment is prescribed, up to 2 medications (4 for two)
• One of the top coaches in the country